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- Elon Musk announced a rebrand of a Twitter feature allowing users to subscribe to exclusive content.
- The Twitter owner said those who subscribe to him for $4 a month will be able to “ask-me-anything.”
- “Subscriptions” has similar features to the “Super Follows,” first announced in February 2021.
Elon Musk announced the rebranding of the “Super Follows” feature on Thursday as “Subscriptions” that will allow users to subscribe to exclusive content.
In his tweet, Musk said users will be able to charge followers for exclusive content, including long-form text, long-form videos, and subscriber-only Spaces. Subscribers would also get special badges.
Musk has his own “Subscriptions” and said those who subscribe to him, for $4 a month according to his profile, will be able to “ask-me-anything” once every few weeks.
Elon Musk’s Twitter page.
The billionaire added that “Twitter will keep none of the money” users make for the next 12 months, minus what he said was a 30% charge imposed by both Apple and Google on iOS and Android.
Google told Reuters that Musk’s claim was wrong, adding it had lowered the service fee for all subscriptions on Google Play last year from 30% to 15%.
—Elon Musk (@elonmusk) April 13, 2023
Twitter’s latest attempt to raise more revenue came as Musk said the company was now “roughly breaking even” in a Twitter Spaces interview on Wednesday with BBC News correspondent James Clayton.
Since taking over the social media company in October, Musk implemented new features, such as Twitter Blue, which allow users to get a blue check mark if they paid for a monthly membership. He also reduced the workforce by about 80%.
Apple and Google didn’t immediately respond to requests for comment from Insider made outside normal working hours. Twitter responded to a request for comment with an automated message that didn’t address the inquiry.