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The rightwing media aim to save Britain from Labour. They’re also desperate to save themselves | Jane Martinson

None of them are enthusiastic about Starmer or Sunak. And all are anxious about what comes next

At first glance, it seemed same old, same old. Britain’s print media backed their usual teams when Rishi Sunak announced an election this week. Yet, behind the scenes, much has changed, not least the fact that the party’s traditional supporters on the right are distracted by another battle: one for the soul of the Conservative party and also their own futures.

Britain’s newspapers face an unusual terrain of shifting ownerships and loyalties, making this election one of the most fascinating for years. The battle is no longer just about Labour versus Conservative, but different factions of the Conservative party itself. And it’s a fight that will be televised for the first time by GB News, the opinionated upstart TV channel facing regulatory sanctions over its lack of impartiality.

Jane Martinson is a Guardian columnist

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